Design director of Danskina
- Year: 2014
- Commission: Danskina
- Category: Danskina
Danskina was founded in the Netherlands by Piet and Ina van Eijken in 1973. Since its inception, Danskina has gained a global reputation for quality and innovation, for its revival of long-lost production methods, and for its pioneering use of colour, materials, structures and techniques. Design has always been central to the brand, having previously worked with renowned talents like Ulf Moritz, Studio Linse, Giulio Ridolfo and Cristian Zuzunaga.
As Design Director, Hella will take Danskina in a new direction, bringing a strong focus on R&D to create innovative floor coverings for both contract and residential use.
The first products of Hella Jongerius for Danskina will launch at imm cologne 2014. Jongerius’s first pieces for Danskina include Bold, Duotone, and Multitone. All three designs are made from 100 percent pure wool by skilled weavers from India and New Zealand. Thick, warm and highly tactile they each feature an appealing irregularity that comes from processes used in their making.